Cassandra Kist

Areas of Research

Work Package 1 “Connectivities Built by Institutions”
PhD Project 3



The Participatory Potential of Collection Objects on Social Media Platforms


The role of museums’ social media for the engagement with arts and culture will research the role of different social networks within museums’ communication activities and analyse the nature and type of interactions on social media  with stakeholders and users for understanding the motivation of users engaging with museum social media about cultural experiences and the impact and quality of this engagement in relation to the offline museum experience.

This PhD project will take a user centred approach, using multiple methods of data collection and analysis to holistically understand the motivations of online visitors and the resulting impact on their engagement with arts and culture. The project will mainly focus on two museums in Glasgow and their respective social media platforms, the Kelvingrove and the Riverside Museum. The project may also be informed by additional institutions such as the Burrell collection.



Academic Qualifications

Master of Museum Studies, University of Toronto, Canada

Bachelor of Arts in Anthropology, University of Alberta, Canada


Work Experience

Summer 2018
Visitor Services Interpreter, Fort Edmonton Park (living history museum), Edmonton, AB., Canada

Herbarium Technical Assistant, Royal Ontario Museum, Toronto ON., Canada

Summer 2017
Internship as the Orientation and Administration Leader in the Academic Resource Centre in the National Museum of Natural History, Washington, D.C.

Summer 2016
Internship as an Assistant Registrar at the National Museum of the American Indian, Washington, D.C.

Research Interests

  • Digital Storytelling
  • Cultural Anthropology
  • Museum Visitor Research


Kist, C. (2020). Museums, Challenging Heritage and Social Media During COVID-19. Museum and Society 18 (3), pp. 345–348.

Kist, C./ Mucha, F. (2020, in publication). Digitally enabled participation in exhibitions: empowering social platforms. In: Exponat – Raum – Interaktion. Perspektiven für das Kuratieren digitaler Ausstellungen. Göttingen, Vandenhoek & Ruprecht.

England, A., Kist, C., Svenningson, J. “Mulugeta Abai.” Toronto Ward Museum, Nov. 10, 2018,

Kist, C. “Hospitality, a Word and a Way.” Toronto Ward Museum, Nov. 13, 2017,

Recent Conferences and Workshop Presentations

Kist, C./ Boersma, S./ Tran, Q.-T./Zwart, I.: “Infrastructures and future possibilities for the participation” at the digital 5th Biennial Conference “ACHS 2020 FUTURES” of the Association of Critical Heritage Studies (ACHS), 26-30. Aug. 2020.

Kist, C.: “Are museums post-digital?” at “Postdigital Day”, University of Glasgow, 26. April 2019.

Kist, C.: Opening Conference POEM (Horizon 2020), Hamburg, 13-14. Dec. 2018.

Kist, C. (2018). “Telling the stories of city waste through social media”. University of Toronto Graduate studies poster session, ‘Public Programming and Education’, Toronto, ON., April 4, 2018.

Kist, C. (2016). “Interrogating Tasty Made Recipes and their association with identity on social media”.  University of Toronto, graduate studies poster session, ‘Curating Science’, Toronto, ON., Dec. 5, 2016.


Winter term 2019/20
Workshop on Museums and Social Media in the Heritage and Cultural Informatics course by Prof Dr Maria Economou in the Department of Information Studies at the University of Glasgow (19/02/2020).

Summer term 2019
Guest Lecture on Ethics and Digital Media research for the Digital Archeology course by Gareth Beale in the Archeology Department at the University of Glasgow (08/03/2019).


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Coordination and Project Management

University of Hamburg
c/o: Institute for Anthropological Studies in Culture and History
Grindelallee 46 | postbox: H8 | 20146 Hamburg | Germany

+49 (0)40 42838-9940 
POEM Uni Hamburg

Concepts, strategies and media infrastructures for envisioning socially inclusive potential futures of European Societies through culture.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No. 764859.