Franziska Mucha

Host Institution

Areas of Research

Work Package 1 “Connectivities built by institutions”
PhD Project 2


 Crowds, communities and co-creativity: Users’ motivations for crowdsourcing cultural heritage digital (working title)


Crowdsourcing of cultural heritage digital collections through gamification will inquire on the use and the potential of diverse types of crowdsourcing for encouraging participation and co-creation of diverse users in cultural heritage. It seeks to understand what type of engagement with cultural collections crowdsourcing and gamification can support. The project will be testing and evaluating the effectiveness in encouraging user participation and how the user generated materials can help open up the collections to new audiences and uses.

The PhD-project focuses on user-centred approaches to crowd- and community-sourcing digital cultural heritage in museums. Exploring connectivities built by institutions the main case study will invite communities to participative interventions using the Hunterian collections of the University of Glasgow within the Glasgow cultural context and cooperation with Glasgow Museums at Kelvin Hall.



Frank Hopfgartner
Martin Bellamy


Academic Qualifications

Since Oct 2018
PhD Candidate at the School of Humanities – Information Studies, University of Glasgow, UK

Diploma degree in Cultural Studies and Aesthetical Communication, University of Hildesheim Foundation, Germany (German equivalent to combined Bachelor+Master Study)

Major: Literature and Media, Minor: Fine Arts and Politics

Scholarship holder Friedrich-Ebert-Foundation

Jun 2010-Jun 2011
Erasmus Student at NTNU Trondheim, Norway

Work Experience

Mar 2016-Sep 2018 
Curator for Digital Museum Practice, Historical Museum Frankfurt, Germany

Oct 2015-Feb 2016
Freelance Curator, Editor of urban district portraits

Oct 2013-Sep 2015
Trainee (Volontariat), Historical Museum Frankfurt, Germany

Project Manager, Prix Ars Electronica, Linz, Austria

Interest and Expertise

  • Crowdsourcing and community-sourcing: co-creative generation of content and knowledge in memory work
  • Participatory museum practices: patterns of engagements and levels of participation – collaborative, cooperative and co-creative framework
  • Building connectivities in museums: outreach and community-building, relationship management and changing roles from curators to moderators
  • Digital museum practices: open culture, born-digital objects, user-centred-design, digital strategy


City Lab Digital – a Participative Platform for Collecting

Mucha, Franziska: Stadtlabor Digital – Eine Partizipative Sammlungsplattform. In: Bienert, Andreas et al. (Hrsg.) Konferenzband EVA Berlin 2016. Elektronische Medien & Kunst, Kultur und Historie: 23. Berliner Veranstaltung der internationalen EVA-Serie Electronic Media and Visual Arts, Heidelberg:, 2017 (2016) (EVA Berlin, Band 23).

Recent Conferences and Workshop Presentations

„What is Digital Museum Practice? How Museums Can Connect with Digital Culture”, paper delivered at Museum-And-Internet conference. (Original title: “Was ist digitale Museumspraxis? Wie Museen an die Kultur der Digitalität anknüpfen können“ Präsentation bei der MAI-Tagung, Potsdam, Germany (14.5.2018).)

„Digital Media: between interaction, engagement and participation. Module I: museum educational conditions, contexts and concepts”, lecture and workshop at Bundesakademie Wolfenbüttel. (Original title: „Digitale Medien: Zwischen Interaktion, Teilhabe und Partizipation. Modul I: Museumspädagogische Bedingungen, Kontexte und Konzepte”, Vortrag und Workshop in der Bundesakademie Wolfenbüttel, Wolfenbüttel, Germany (8.-10.3.2018).)

„Digital Museum Practice: User First!”, paper delivered at autumn meeting of Deutscher Museumsbund Public Relations working group. (Original title: „Digitale Museumspraxis: User First!“ Präsentation auf der Herbsttagung des DMB Arbeitskreis Presse- und Öffentlichkeitsarbeit, Frankfurt, Germany (23.11.2017).)


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Coordination and Project Management

University of Hamburg
c/o: Institute of European Ethnology/Cultural Anthropology
Grindelallee 46 | 20146 Hamburg | Germany

+49 (0)40 42838-9940 
POEM Uni Hamburg

Concepts, strategies and media infrastructures for envisioning socially inclusive potential futures of European Societies through culture.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No. 764859.